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SERP Management


Serp management refers to search engine optimization techniques used to promote your website's ranking position.

SERP stands for Search Engine Result Pages or Search Engine Result Positions.

A simple approach to latent semantic indexing / analysis

How to increase your ranking in the SERPS

Our websites maximize search engine result positioning potential by first building on W3C (World Wide Web Consortium) standards based markup code which we continuously validate during development. We also employ xhtml standards to ensure compatibility between devices and browsers. Then we tailor your content to be more appealing to the search engines. One example of this tailoring is a technique called "Absolute Positioning". Absolute positioning allows large amounts of text to be placed at the top of your source code, before other scripts and html code regardless of where that text content is displayed to the rendered page.

Techniques like absolute positioning and others ensure that your content is delivered to the search engines in the most desirable manner.

Further steps like
URL Canonicalization
We make certain that your public domain is referenced by one DNS zone record only. You don't want your site being found as yoursite.com and www.yoursite.com. A quick 301 redirect in the .htaccess file points any traffic requesting "yoursite.com" to "www.yoursite.com".
Keyword Discovery and Market Analysis including KEI(Keyword Effectiveness Index) Values

Which words work best? Through use of common and often free tools your most effective terms are easily discovered.
Keyword niche terms and "low hanging fruit" assessment

Many terms may be related to your site that are searched a bit less frequently but can result in greater visit to conversion ratios. Your domain authority is put to good use when you create long tail search terms. Specific data is concise data.
Concise File Naming Conventions

Concise is the objective. Not Spammy. Why just be "concidered revisiting" when you could be saying something relevant. To further help the search bots position your pages, name them as specifically as possible. By using a file name that contains keywords, your page is considered by the search engines to be more authoritative then if the file name were just index.php?id=123 Techniques like these along with others, absolutely result in better SERP positioning of your website on Google, Bing and Yahoo. Why choose Wandzilak Web Design as your SERP management firm?
As consultants we are SEO savvy. We study the most current techniques and white hat practices and have a current portfolio of satisfied clients.

Give your next website search engine optimization, web design or web development project the head start it deserves. Call or email us today. Email: info@wandzilakwebdesign.com
Or call us at 321.914.4098
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