Web Development Terms Glossary

301 Redirect

Definition:

A 301 Permanent Redirect is an HTML method used to send traffic to a newly updated page or domain. When the URL of a page needs to be changed for any reason, (typically for SERP Management purposes) a 301 redirect is used. This assures that any bookmarks or external references made to that URL will to redirect the the new URL.

Absolute Positioning

Definition:

Absolute is a position type available to a DIV structure. With absolute positioning we are able to place large bodies of text at the very top of our source code, while rendering the text to the screen anywhere we like. This practice caters to search bots by "feeding" them what they like most, good wholesome subject matter. SEO methods like absolute positining along with many others can be combined to produce remarkably high SERP positions.

Backlink

Definition:

A backlink is a link from a website to your website. By counting and assessing the backlinks to your site, search bots are better able to determine your sites Domain Authority. This makes backlinks one of the most powerful elements in improving your site's position within the search engine result pages (SERPs).

Banner Ad

Definition:

An advertisment, often animated gifs or FLASH, found at the very top or in the "header" of a web page.

Blog

Definition:

Web Logs, or Blogs are news and community portals which often allow users to comment on posts and participate in conversations.

Brand

Definition:

A company's logo, slogan, color sets and design.

Canonicalization

Definition:

Canonicalization, or c14n as it's sometimes called is the process for converting a domain URL that inherently has more than one possible representation, into a standardized or canonical form whereby the domain URL is accessed as a single URL. As an example, without domain canonicalization, http://examplesite.com, and http://www.examplesite.com would each resolve to their respective addresses. For strong SEO/SEM and SERP Management, it's very important to make certain your domain URL is canonicalized and that the www prefix is included. This is typically accomplished through the use of the 301 Permanant Redirect method.

Conversion

Definition:

A conversion is when a visitor becomes a customer or registered member.

CSS

Definition:

CSS stands for Cascading Style Sheet and refers to the file or files that contain the style attributes for a website.

DIV

Definition:

DIV refers to a key element used in CSS compliant web site layouts. A DIV can contain any HTML element including videos, images, tables, text or even other divs. A DIV is defined by it's CLASS or ID which is declared in the CSS rule set. Special positioning types like ABSOLUTE can be applied to DIVs containing large bodies of text and effectively produce that text at the very top of the source code while rendering it anywhere within the page's layout. This is the most desirable method for SEO purposes.

DMOZ

Definition:

The Open Directory Project, named after it's original domain name, directory.mozilla.org is the first human maintained directory.

FLASH™

Definition:

Originally released as Future Splash Animator, the primary competitor of Macromedia's Shockwave and later purchased by Macromedia (who was later bought by Adobe), FLASH brought vector animation, sound and interactivity to the internet around 1995. FLASH uses ActionScript, a very robust object-oriented, java-esque development language. FLASH is used in a wide variety of applications and recently has been positioned to vie for leader in the Rich Internet Applications (RIA) arena with FLASH Builder and FLASH Catalyst. The FLASH Player plugin is found in about 98% of all browsers. As of June of 2010 Apple Computers has stated that they will not be adding FLASH capabilities to the iPad nor the iPhone due to a lack of security in the current Adobe FLASH Player. Here at Wandzilak Web Design, we hope Apple and Adobe get all sorted and squared away so we can get back to being huge FLASH proponents.

FTP

Definition:

Use of a File Transfer Protocol Client like Dreamweaver, WSFTP, CuteFTP and Filezilla is the primary method of adding and updating web pages.

Footer Ad

Definition:

An advertisment, often animated gifs or FLASH, found at the very bottom or in the "footer" of a web page.

Geo-Location

Definition:

Geo-location refers to a method of using particular META TAGS to declare your business's physical location. This can be very beneficial when locality is relative to a search term.

Geo-Targeting

Definition:

Geo-Targeting refers to SEO strategies which are aimed at specific regions or areas like towns, cities, zip codes, states...

H1

Definition:

The text content of a website should conform to an outline format. The first element within the text should be the title or heading of the paragraph. In HTML this is expressed using the H1 tag. The outline format is continued with the H2, H3, H4 and H5 tags.

KEI - Keyword Effectiveness Index

Definition:

KEI increases in value or decreases in value depending on the popularity of the term.  Therefore, popularity of a term determines it's KEI.

MVC Framework

Definition:

Model View Controller Frameworks are software development structures that are based on SoC (Separation of Concerns) architecture. SoC is an application programming standard in which distinct functions are compartmentalized and overlap very little if at all. MVC frameworks achieve SoC standards through modulation and encapsulation of functions. The compartments within the framework are; 1) Model: The model acts as the data manager for the application and responds to requests from the view as well as instructions from the controller. 2) View: The view renders the model to the user interface. Multiple views can exist for a single model for different purposes. 3) Controller: The controller receives input and initiates a response by making calls on model objects. The controller instructs the model to perform actions based on input received from the user.

SERP

Definition:

SERP is an acronym for Search Engine Result Page SERP Management or SEO SERP Management refers to web page and content optimization strategies and techniques used to promote your website's position within a search index.

Siloing (Link Silos and Directory Silos)

Definition:

Siloing refers to a highly specialized link and page structure that very closely and precisely represents a subject or semantic theme. Siloing can be achieved two ways. 1) Link Siloing, where special semantic rules are applied to page links. 2) Directory Siloing is a method that uses /foldernames/ and at least 5 supporting pages below to represent a subject or theme.

Skin

Definition:

The visual elements and layout of a website. Sometimes called a theme or template.

Tower Ad

Definition:

An advertisment, often animated gifs or FLASH, found on the right (sometimes the left) side of a web page.

Valid Mark-up Code

Definition:

A valid page is one that has no syntax or structure errors when validated against the document type declared at the start of the page code. Free code validation tools are available from W3C (World Wide Web Consortium). At Wandzilak Web Design, our practice is to validate both the CSS and the XHTML with the release of each build. This assures maximum device compliance and browser compatibility.

Visit

Definition:

When a person views a web page. This is different from when a ROBOT or SPIDER indexes or crawls a web site.