SERP Management or SEO SERP Management refers to web page and content optimization strategies and techniques used to promote your website’s position within a search index.
A number of factors influence a website’s ranking in search engine results pages (SERPs). Some of the most important factors include the quality and relevance of the website’s content, the html structure and organization of the website, and the number and quality of links from other websites.
The exact algorithms and ranking factors used by search engines to determine the ranking of a website are complex and constantly changing, but these are some of the main factors that are taken into consideration.
A simple approach to latent semantic indexing and analysis.. is there ever really such a thing? We believe there is. Our approach to search engine optimization is very straight forward and direct. Studies show that use of concise, highly descriptive content results in outstanding search engine result positioning, and ultimately results in more traffic.
Our websites maximize search engine result positioning potential by first building on W3C (World Wide Web Consortium) standards based markup code which we continuously validate during development. Code structures and syntax are very important SEO matrices. We also employ xhtml standards to ensure compatibility between devices and browsers. Then we tailor your content to be more appealing to the search engines.
One example of this tailoring is a technique called “Absolute Positioning”. Absolute positioning allows large amounts of text to be placed at the top of your source code, before other scripts and html code regardless of where that text content is displayed to the rendered page. Techniques like absolute positioning and others ensure that your content is delivered to the search engines in the most desirable manner.
Read below for more on just how Wandzilak Web Design does SEO right.
We make certain that your public domain is referenced by one DNS zone record only. By default your website would be available by either address, yoursite.com or www.yoursite.com. A quick 301 redirect in the .htaccess file points any traffic requesting “yoursite.com” to “www.yoursite.com”.
Keyword Niche Terms and the Low Hanging Fruit
Many terms may be related to your site that are searched a bit less frequently but can result in greater visit to conversion ratios. Your domain authority is put to good use when you create long tail search terms. Specific data is concise data.
Local Business Targeting with Geo-Tags
Take advantage of your business address by adding its longitude and latitude to your website using geo-location meta tags (geo-tags). The result will be that your website will show up higher in the SERPs for people who are geographically close to you.
Keyword Discovery and Market Analysis
Which words work best? Through use of common, often free tools and a bit of industry research, your most effective terms are easily discovered. Additionally, these keywords can be applied to structure elements including the Page Title, URL or Directory Silo, and the Header Text also referred to as the H1 tag.
Including keywords in each of these three structure elements assures a maximum keyword effectiveness index rating.
Concise File Naming Conventions
Concise is the objective. To further help the search bots position your pages, name them as specifically as possible. By using a file name that contains keywords, your page is considered by the search engines to be more authoritative than if the file name were just something like index.php?id=123.
Techniques like these along with others, absolutely result in better positioning of your web pages on Google, Bing and Yahoo.
Why choose Wandzilak Web Design as your SEO SERP Management firm? As consultants we are SEO savvy. We study the latest techniques and white hat practices. Wandzilak Web Design’s expertise in SERP management has yielded a current SEO portfolio of satisfied clients who all enjoy SERPs as high as number one for their target terms.
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Wandzilak Web Design created a unique, stunning and bold look for Strong Crypto. The design is more than our Web site, it is our “brand identity”. The Wandzilak team created high resolution print material for our business cards, brochures, and contracts to that we make a consistent and Strong impression with our clients on all media. The Wandzilak team is a pleasure to work with, they take pride in their work, and go the extra mile to get the job done right.
The team at Wandzilak Web Design were fantastic! When we first approached them about redesigning our website we only had a vague idea of what we wanted. Mike and his team spent the time with us to narrow down the vision we had for the site. Not only did they exceed what was expected of them, they also had our site ready on time and at an extremely fair price. I would recommend Wandzilak Web Design to anybody looking to design or redesign their web site.
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We were referred to Wandzilak Web Design and were immediately impressed with their knowledge and understanding of our vision. The team was able to create a unique design, with custom buttons and new technology that has greatly increased our visual appeal. Thanks to Wandzilak Web Design our site outshines any of our competitors.
Mike Wandzilak is the man when it comes to my websites. This is the second time that he has designed my websites, and he is always honest and upfront with costs. A website is more than just a website to him, it is a reflection of your business and Mike takes it as a reflection of his work. He cares about your website and you as a client. I could not ask for more, and give my highest regard towards Wandzilak Web Design.